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愛(ài)點(diǎn)擊集團(tuán)iClick發(fā)布2021年第三季度財(cái)報(bào)

“企業(yè)數(shù)字化運(yùn)營(yíng)解決方案”收入連續(xù)八個(gè)季度達(dá)歷史新高
“在線營(yíng)銷解決方案”收入同比增長(zhǎng)11%至6,656萬(wàn)美元

香港2021年11月30日 /美通社/ -- 中國(guó)領(lǐng)先的企業(yè)數(shù)字化運(yùn)營(yíng)和營(yíng)銷云平臺(tái)愛(ài)點(diǎn)擊集團(tuán)iClick(NASDAQ:ICLK)發(fā)布截至2021年9月30日,未經(jīng)審計(jì)的2021年第三季度財(cái)務(wù)業(yè)績(jī)。

在愛(ài)點(diǎn)擊的兩大業(yè)務(wù)版塊方面,企業(yè)數(shù)字化運(yùn)營(yíng)解決方案收入連續(xù)八個(gè)季度破歷史紀(jì)錄,達(dá)到2,026萬(wàn)美元同比增長(zhǎng)131%,主要得益于市場(chǎng)對(duì)線上線下消費(fèi)者行為數(shù)據(jù)整合和數(shù)字化轉(zhuǎn)型需求的持續(xù)增長(zhǎng)。在線營(yíng)銷解決方案 收入在三季度穩(wěn)步增長(zhǎng),達(dá)6,656萬(wàn)美元,同比增長(zhǎng)11%。兩大核心業(yè)務(wù)在2021年第三季度保持穩(wěn)健增長(zhǎng),拉動(dòng)公司第三季度收入達(dá)到8,682萬(wàn)美元,同比增長(zhǎng)26%。

在集團(tuán)利潤(rùn)方面,2021年第三季度毛利潤(rùn)為2,172萬(wàn)美元,同比增長(zhǎng)8%,主要得益于毛利率相對(duì)較高的“企業(yè)數(shù)字化運(yùn)營(yíng)解決方案”業(yè)務(wù)的貢獻(xiàn)不斷提高。

此外,根據(jù)非美國(guó)通用會(huì)計(jì)準(zhǔn)則調(diào)整后EBITDA,在三季度達(dá)到358萬(wàn)美元。2021年第三季度調(diào)整后凈利為83萬(wàn)美元。

愛(ài)點(diǎn)擊董事會(huì)主席、首席執(zhí)行官兼共同創(chuàng)始人唐健表示,“由于市場(chǎng)對(duì)私域流量和線上線下數(shù)據(jù)打通的強(qiáng)勁需求,我們的‘企業(yè)數(shù)字化運(yùn)營(yíng)解決方案’連續(xù)八季度創(chuàng)新高,該業(yè)務(wù)收入同比增長(zhǎng)131%至2,026萬(wàn)美元?!诰€營(yíng)銷解決方案’收入同比增長(zhǎng)11%至6,656萬(wàn)美元,受廣告行業(yè)整體疲軟的影響,三季度增速較前幾個(gè)季度有所放緩?!?/p>

“盡管中國(guó)整體廣告行業(yè)受到監(jiān)管環(huán)境變動(dòng)和宏觀經(jīng)濟(jì)不確定性加劇的不利影響,但我們對(duì)中國(guó)數(shù)字化廣告行業(yè)的長(zhǎng)期增長(zhǎng)仍然充滿信心。為應(yīng)對(duì)當(dāng)前的宏觀挑戰(zhàn),我們?cè)诘谌径鹊闹饕獦I(yè)務(wù)策略是保持‘在線營(yíng)銷解決方案’的業(yè)務(wù)收入增速和盈利能力之間的平衡,以最大化客戶的長(zhǎng)期留存率。憑借愛(ài)點(diǎn)擊強(qiáng)大且分散化的客戶群,我們相信公司將能夠在市場(chǎng)復(fù)蘇時(shí)有力抓住增長(zhǎng)機(jī)會(huì)?!?/p>

“相比之下,市場(chǎng)對(duì)私域流量的需求保持強(qiáng)勁,我們牢牢把握住這一市場(chǎng)趨勢(shì),持續(xù)對(duì)‘企業(yè)數(shù)字化運(yùn)營(yíng)解決方案’的發(fā)展進(jìn)行投入。在我們領(lǐng)先的行業(yè)解決方案和不斷擴(kuò)大的高忠誠(chéng)度客戶群的加持下,我們的收入獲得高速增長(zhǎng),同時(shí)也抵御了動(dòng)蕩的廣告市場(chǎng)環(huán)境所帶來(lái)的沖擊。未來(lái),我們將繼續(xù)在營(yíng)銷和研發(fā)方面投入,以支持創(chuàng)新產(chǎn)品的開(kāi)發(fā),進(jìn)一步提高我們?cè)陬^部客戶中的市場(chǎng)占有率。例如,在疫情期間,因出境游的限制,境內(nèi)消費(fèi)者對(duì)海外商品的購(gòu)買(mǎi)需求呈爆發(fā)式增長(zhǎng),而我們的跨境電商解決方案iSmartGo助力許多新老國(guó)際品牌客戶高效觸達(dá)中國(guó)消費(fèi)者的需求。接下來(lái),我們也將集中更多資源來(lái)研發(fā)和完善我們升級(jí)版的SaaS業(yè)務(wù)模型‘SaaS+X’。我們相信,相較于單純提供SaaS工具的業(yè)務(wù)模式,我們的‘SaaS+X’憑借著額外的服務(wù)和運(yùn)營(yíng)支持,將在中國(guó)市場(chǎng)更具有優(yōu)勢(shì)。”

“綜上所述,我們對(duì)于‘企業(yè)數(shù)字化運(yùn)營(yíng)解決方案’的持續(xù)高速發(fā)展充滿期待,同時(shí)我們也將保持對(duì)市場(chǎng)變動(dòng)的警覺(jué)性,穩(wěn)固‘在線營(yíng)銷解決方案’的市場(chǎng)份額。我相信,憑借我們清晰的戰(zhàn)略和杰出的執(zhí)行力,愛(ài)點(diǎn)擊將沖出重圍,為我們的客戶、員工和股東創(chuàng)造可持續(xù)的長(zhǎng)期價(jià)值?!?/p>

股票回購(gòu)計(jì)劃

2020年12月10日,愛(ài)點(diǎn)擊宣布董事會(huì)批準(zhǔn)了一項(xiàng)股票回購(gòu)計(jì)劃,計(jì)劃在2020年12月30日至2021年12月31日期間回購(gòu)最高價(jià)值達(dá)1,500萬(wàn)美元的股票。另外,董事會(huì)于2021年8月25日批準(zhǔn)公司將此項(xiàng)股票回購(gòu)計(jì)劃的規(guī)模從1,500萬(wàn)美元提升至2,500萬(wàn)美元。截止至2021年9月30日,回購(gòu)股票的總價(jià)值約為740萬(wàn)美元。

展望

根據(jù)截至新聞發(fā)布當(dāng)天所獲得的信息,公司對(duì)于2021年全年提供如下展望信息:

  • 收入預(yù)計(jì)為3.18億美元至3.38億美元。
  • “企業(yè)數(shù)字化運(yùn)營(yíng)解決方案”收入預(yù)計(jì)為6,200萬(wàn)美元至6,800萬(wàn)美元。

以上展望基于當(dāng)前市場(chǎng)狀況,反映公司對(duì)市場(chǎng)和運(yùn)營(yíng)條件、外匯匯率波動(dòng)預(yù)期及客戶需求的初步預(yù)估,可能發(fā)生改變。另請(qǐng)參閱“Safe Harbor Statement”中列出的因素。

關(guān)于新冠疫情對(duì)愛(ài)點(diǎn)擊業(yè)務(wù)的影響

據(jù)我們的觀察,第三季度廣告預(yù)算持續(xù)受到不斷變化的監(jiān)管環(huán)境和經(jīng)濟(jì)大環(huán)境不確定性因素的影響。例如,最近對(duì)在線教育和線上游戲等若干垂直行業(yè)的監(jiān)管收緊,影響了我們部分“在線營(yíng)銷解決方案”客戶的廣告支出趨勢(shì)。盡管目前商業(yè)環(huán)境充滿挑戰(zhàn),但我們預(yù)計(jì)各品牌可能會(huì)將更多的廣告預(yù)算分配給移動(dòng)端和線上精準(zhǔn)營(yíng)銷,這將可能使我們針對(duì)移動(dòng)端及效果驅(qū)動(dòng)的“在線營(yíng)銷解決方案”業(yè)務(wù)受益。除此之外,品牌商也逐步認(rèn)識(shí)到線上和線下消費(fèi)者行為數(shù)據(jù)整合和分析的重要性,從長(zhǎng)遠(yuǎn)來(lái)看,這可能有利于我們的“企業(yè)數(shù)字化運(yùn)營(yíng)解決方案”。我們將繼續(xù)謹(jǐn)慎評(píng)估不斷變化的監(jiān)管環(huán)境和宏觀經(jīng)濟(jì)不確定性所帶來(lái)的風(fēng)險(xiǎn),并警惕其對(duì)我們展望的潛在影響。

憑借愛(ài)點(diǎn)擊所擁有的穩(wěn)定且高端的客戶群,以及全球政府為遏制新冠傳播所實(shí)施的舉措和疫苗的推出,我們對(duì)2021年接下來(lái)的表現(xiàn)仍持謹(jǐn)慎樂(lè)觀態(tài)度。然而,新冠疫情在世界各地的暴發(fā)和反彈可能會(huì)繼續(xù)影響市場(chǎng)狀況,并可能引發(fā)更長(zhǎng)時(shí)間的全球經(jīng)濟(jì)放緩。這可能會(huì)影響品牌商的整體情緒和廣告預(yù)算,進(jìn)而在短期內(nèi)影響我們的“在線營(yíng)銷解決方案”。就目前形勢(shì)的迅速發(fā)展和不確定性,我們暫時(shí)無(wú)法對(duì)新冠疫情所造成的最終負(fù)面影響進(jìn)行預(yù)測(cè)。愛(ài)點(diǎn)擊管理層將繼續(xù)密切關(guān)注新冠疫情對(duì)我們今年運(yùn)營(yíng)和財(cái)務(wù)業(yè)績(jī)的影響,并會(huì)特別關(guān)注客戶留存和應(yīng)收賬款的回款情況。

本文之英文原文版本為官方唯一具有法律效力之版本,中文版公告僅供參考,完整英文公告和財(cái)報(bào)電話會(huì)議重播,請(qǐng)參見(jiàn)https://ir.i-click.com。若中文版與英文原文版本之間有任何不一致之處,或含義有任何不同,應(yīng)以英文原文版本為準(zhǔn)。

關(guān)于愛(ài)點(diǎn)擊

愛(ài)點(diǎn)擊集團(tuán)(NASDAQ: ICLK)成立于2009年,是中國(guó)領(lǐng)先的企業(yè)數(shù)字化運(yùn)營(yíng)和營(yíng)銷云平臺(tái)。愛(ài)點(diǎn)擊的使命是賦能全球品牌釋放智慧零售的巨大市場(chǎng)潛力。憑借獨(dú)家的前沿技術(shù),愛(ài)點(diǎn)擊提供的全消費(fèi)者生命周期解決方案助力品牌有效實(shí)現(xiàn)業(yè)務(wù)增長(zhǎng)和提升盈利能力。愛(ài)點(diǎn)擊總部位于香港,通過(guò)全球十一大辦公地點(diǎn)覆蓋亞洲及歐洲市場(chǎng)。更多信息請(qǐng)?jiān)L問(wèn)ir.i-click.com。

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company’s business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

如需投資者關(guān)系及媒體查詢,請(qǐng)聯(lián)絡(luò):

愛(ài)點(diǎn)擊互動(dòng)亞洲集團(tuán)有限公司
李依珊 女士
電話: (86) 21-3230-3931 #866
郵箱: 
投資者關(guān)系:ir@i-click.com
媒體:press@i-click.com

The Foote Group
Philip Lisio
郵箱: phil@thefootegroup.com

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