香港和曼谷2019年4月24日 /美通社/ -- 中國領(lǐng)先的獨(dú)立在線營(yíng)銷數(shù)據(jù)與技術(shù)平臺(tái)愛點(diǎn)擊（NASDAQ:ICLK）和泰國頂尖線下到線上 (O2O) 廣告解決方案供應(yīng)商VGI Global Media Plc (VGI) （VGI.BKK）訂立合資公司協(xié)議，將通過引進(jìn)先進(jìn)的數(shù)字營(yíng)銷技術(shù)為東南亞企業(yè)提供更有效的營(yíng)銷解決方案，幫助他們抓住價(jià)值數(shù)十億美元的中國消費(fèi)市場(chǎng)。
近年來，中國消費(fèi)者在東南亞各國展現(xiàn)出了強(qiáng)大的消費(fèi)欲望和能力。在此背景下，合資公司將充分整合愛點(diǎn)擊和VGI各自的優(yōu)勢(shì)，深化東南亞各地企業(yè)和中國消費(fèi)者之間互動(dòng)，挖掘更具潛力的商業(yè)增長(zhǎng)點(diǎn)，共同創(chuàng)造跨境營(yíng)銷機(jī)會(huì)。期間，合資公司將通過一系列移動(dòng)和新媒體產(chǎn)品來實(shí)現(xiàn)這一增長(zhǎng)機(jī)會(huì)，其中包括：
愛點(diǎn)擊CEO兼共同創(chuàng)始人薛永康表示：“通過提供各種創(chuàng)新的解決方案，新成立的合資公司將進(jìn)一步加強(qiáng)愛點(diǎn)擊與VGI在當(dāng)?shù)財(cái)?shù)字營(yíng)銷市場(chǎng)的影響力。面對(duì)消費(fèi)者需求的快速變化，提供有效、靈活和更精準(zhǔn)的產(chǎn)品和服務(wù)是未來在營(yíng)銷領(lǐng)域獲取成功的關(guān)鍵保障。我們相信，愛點(diǎn)擊與VGI的此次戰(zhàn)略合作可以為該地區(qū)的品牌創(chuàng)造更大、更創(chuàng)新的營(yíng)銷價(jià)值，同時(shí)助其達(dá)成更多的商業(yè)及投資目標(biāo)。”
泰國VGI首席執(zhí)行官Nelson Leung表示：“這次合作將有效推動(dòng)泰國，乃至東南亞的數(shù)字技術(shù)在營(yíng)銷領(lǐng)域的發(fā)展應(yīng)用。我們很高興與愛點(diǎn)擊聯(lián)手，通過戰(zhàn)略性地優(yōu)勢(shì)整合，來釋放我們雙方潛力，以提高我們?cè)谠摰貐^(qū)的數(shù)字營(yíng)銷影響力和市場(chǎng)份額。通過愛點(diǎn)擊在數(shù)字市場(chǎng)分析方面的專業(yè)知識(shí)和對(duì)中國大陸地區(qū)以及更廣泛的亞洲市場(chǎng)的了解，我們將更好地為客戶提供有針對(duì)性的、定制的、可監(jiān)測(cè)的營(yíng)銷解決方案。我們還將繼續(xù)擴(kuò)大O2O解決方案，以滿足不斷增長(zhǎng)的中國市場(chǎng)的需求。”
合資公司將進(jìn)一步挖掘東南亞市場(chǎng)的巨大潛力。中國是世界上出境旅游人數(shù)最多的國家。根據(jù)中國文化和旅游部的數(shù)據(jù)，2018年中國出境游客人數(shù)近1.5億人次。對(duì)這些游客來說，較受歡迎的目的地是泰國，其次是日本、越南，新加坡、印尼和馬來西亞。隨著經(jīng)濟(jì)發(fā)展，中國出境游客表現(xiàn)出強(qiáng)烈的出國消費(fèi)傾向，他們?cè)?017年花費(fèi)了2580億美元，貢獻(xiàn)了全球出境游開支的21%，再次證明了中國消費(fèi)者的消費(fèi)能力。合資公司不僅僅著眼于旅游業(yè)，也會(huì)抓緊零售、消費(fèi)品、醫(yī)療保健和娛樂等行業(yè)的潛在機(jī)遇。
合資公司的成立仍有待相關(guān)監(jiān)管機(jī)構(gòu)的審批。
關(guān)于愛點(diǎn)擊
愛點(diǎn)擊互動(dòng)亞洲集團(tuán)有限公司(NASDAQ:ICLK)作為中國領(lǐng)先的獨(dú)立在線營(yíng)銷數(shù)據(jù)與技術(shù)平臺(tái)，連接全球廣告主與中國受眾?；谇把丶夹g(shù)，我們專利的平臺(tái)擁有全渠道營(yíng)銷能力，通過數(shù)據(jù)驅(qū)動(dòng)和自動(dòng)化的方式滿足多樣化的營(yíng)銷需求，幫助國際和國內(nèi)營(yíng)銷人員觸達(dá)中國目標(biāo)受眾。愛點(diǎn)擊成立于2009年，總部位于香港，通過全球九大辦公地點(diǎn)覆蓋亞洲及歐洲市場(chǎng)。
關(guān)于VGI Global Media plc
成立于1998年的VGI（泰國證劵交易所上市代號(hào)：VGI.BKK）旨在成為泰國領(lǐng)先以客戶為首的媒體公司。我們所富有的文化歷史反映出我們的定位以至今日的事業(yè)發(fā)展里程。 VGI源是泰國第一的戶外廣告平臺(tái)，在交通運(yùn)輸、辦公室、戶外及航空多個(gè)戶外空間擁有逾70億泰銖的廣告庫存。時(shí)至今日，VGI透過旗下的廣告、支付和物流平臺(tái)獨(dú)家存取消費(fèi)者行為數(shù)據(jù)庫，成為獨(dú)特的市場(chǎng)領(lǐng)導(dǎo)者。我們將數(shù)據(jù)轉(zhuǎn)化為消費(fèi)者洞察分析，使我們能夠提供線下至線上的解決方案。為了向客戶提供更優(yōu)越的體驗(yàn)，我們協(xié)助品牌在購買過程中的每個(gè)階段吸引客戶。以公司市值超過670億泰銖（20億美元）來計(jì)算，我們是泰國證劵交易所第一的上市媒體公司，總銷售營(yíng)收為39.36億泰銖，截至2018年3月的利潤(rùn)率為21.5%。 VGI為泰國領(lǐng)先大眾運(yùn)輸系統(tǒng)BTS Group Holdings Plc.的集團(tuán)成員。
Safe Harbor Statement
This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “explore,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core digital marketing business; relative percentage of its gross billing recognized as net revenues under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology and business intelligence solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions or investments, fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
